What if iTunes never happened?
Why would anyone pay more for lower-quality sound? Or why does iTunes regularly charge the same price; downloads should always be a lot cheaper than physical product, shouldn't they? I guess not; buyers happily pay a premium for instant gratification. I don't get it.So I'm left wondering, would CD sales have tanked if iTunes never appeared? Maybe Tower Records and a lot of great local record stores would still be around. I don't know about you, but I discovered tons of great music in small, neighborhood record stores. In NYC it was easy to score great deals on used CDs, at lower prices than on iTunes. Maybe that's what I find so unpalatable about iTunes, the way it crushed the retail side of the record biz. In the pre-iTunes era you probably bought your tunes in your town, didn't you? The music business was also a lot healthier than it is now. EMI may still have the Beatles catalog, but it's teetering on the brink. I don't think any of the other majors are doing all that well, and small labels aren't doing a lot better. Downloads and iTunes haven't really taken up the slack of plummeting CD sales. Granted, few music lovers are shedding tears over record company losses, but before you kick them one more time, remember their marketing expertise put a lot of bands over the top. What do you think? Would the music industry and musicians be better off if iTunes never happened?
